Silva, Andres; Nayga Jr., Rodolfo M.; Campbell, Benjamin L. - In: Journal of Agricultural and Resource Economics 36 (2011) 2
We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk...