The resurgence of farmers’ markets in New Jersey has been welcomed by farmers, consumers and municipalities alike. This form of direct marketing has the potential to benefit all three sectors simultaneously. Farmers’ markets allow growers to capture a greater share of the consumer’s food...

The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from New Jersey by promoting locally grown fruits and vegetables in the market with Jersey Fresh’s logos....

The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program attempts to create consumer awareness through billboards, radio and television advertising, special promotions, and distribution of attractive point-of-purchase materials. This study empirically...

While several studies have presented aggregate, descriptive illustrations of consumer response to IPM, the willingness-to-purchase and willingness-to-pay for IPM produce as a function of demographic characteristics has not received the exhaustive research attention that has focused on organic...

Organic production has been practiced in the U.S. since the late 1940s. The distinction between organic and conventional produce is that organic produce is grown with a maximum of five percent synthetic pesticide residues and no prohibited USDA substance can be used on the land three years prior...

Organic production has been practiced in the United States since the late 1940s. Since then, the organic industry has developed from small gardens to large farming operations. The government has proposed standards to establish what products may be classified as ‘organic.’ Organic products...

Growing concerns about pesticide residues in fresh produce could result in increased demand for low-input agriculture with reduced pesticide residues, and decreased demand for conventional fresh produce. The objective of this study was to empirically evaluate consumer concern about pesticide...

This study provides an overview of attitudes, preferences and characteristics of consumers who shop at farmers’ markets. Besides demographics, the characteristics examined in this report include consumption trends of fresh fruits and vegetables in terms of quantity and variety, preferences for...