Current studies on eco-labeling have been limited because they either examine the relationship between individual characteristics and eco-behavior or between label characteristics and eco-behavior. We extend this literature by designing and testing a model that explicitly links how the...

A split-sample design is used to evaluate the convergent validity of three response formats used in conjoint analysis experiments. We investigate whether recoding rating data to rankings and choose-one formats, and recoding ranking data to choose one, result in structural models and welfare...

Cost/benefit analysis justifies regulations altering the amount of health-related information presented to consumers. The current method of benefit analysis, the cost of avoided illness, is limited; it assumes the benefits of health-related information are adequately represented by changes in...