For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing managers when selecting media for their...

Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of...

This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control...

Many previous experiments document that behavior in multi-person settings responds to the name of the game and the labeling of strategies. Usually these studies cannot tell whether frames affect preferences or beliefs. In this Dictator game study, we investigate whether social framing effects...

Personligheten är ett begrepp med rötter långt tillbaka i tiden och anses av många vara av stor betydelse, inte minst i arbetslivet. Personlighetstest har funnits och tillämpats i stor skala i snart 100 år. Den svenska marknaden för personlighetstestning omsätter 100-tals miljoner kronor...

We explore gender differences in preferences for competition and risk among children aged 9-12 in Colombia and Sweden, two countries differing in gender equality according to macro indices. We include four types of tasks that vary in gender stereotyping when looking at competitiveness: running,...

Various evaluations of the internal market suggest that member states’ implementation continues to lag behind in several areas. In addition to the European Court of Justice, the European Commission also has means for pursuing compliance without judicial recourse. Since 2002, the Commission...

I present a model of international trade and foreign direct investment (FDI), where FDI is comprised of greenfield FDI and mergers and acquisitions (M&A). Working in a monopolistically competitive environment, merging firms do not reduce competition. Mergers are motivated by efficiency gains and...

As society changes and patterns of economic development – across regions, countries, markets, companies and other organizations – become more complex and intricate, there is a general wish for reliable and valid indicators of what is going on and where economic development is heading. <p> This...</p>

This paper provides axiomatic descriptions of social welfare relations, defined on infinite streams of utility, that are consistent with the utilitarian criterion on subsets where maximizing aggregate utility has a clear interpretation: the streams, or their differences, are summable. Besides...