Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

This article provides a comprehensive overview of the economic context of the Third Generation Mobile Communication Licensing process carried out in Sweden. The discussion of the mobile licensing process has been very much centred on auctions. However, beauty contests to award UMTS-licences were...

Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a etwork approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out...

This paper investigates the transformative role of Artificial Intelligence (AI) in shaping Education Technology (EdTech) business models, focusing on key components such as value creation, delivery, and capture. Through qualitative analysis and detailed case studies of companies like Sensavis,...

Purpose –This paper explores and expands the roles of customers and companies in creating value by introducing a new a customer-based approach to service. The customer’s logic is examined as being the foundation of a customer-based marketing and business logic. Design/methodology/approach...

This paper presents a Living Lab in Stockholm as a focal point for discussing how the Living Lab concept can be extended and used for engaging in multiorganizational open innovation. Although Living Labs have been found to have potential for driving innovation through collaboration, more...

The accelerating changes in the surrounding world and also increasing demands from politicians, consumers, their family etc., makes many farmers feel stressed, focus a lot on threats and weaknesses, and so they become rather indistinct in their relations between private life and business.. At...

Purpose – The purpose of this paper is to develop a new conceptual framework that reflects network dynamics in Internet of Things (IoT)-enabled service innovation processes. Design/methodology/approach – Based on literature on service innovations, business networks and IoT, dynamic concepts...