This paper finds Taiwanese consumers' willingness to pay a premium on the non-GM food differs from their willingness to accept a discount on the GM food. It further finds that the non-GM choosers are more committed to the non-GM food than the GM choosers to the GM food.

This paper examines the influence of implicit information on willingness to pay (WTP) values for prevention of the risk of dying in an avalanche. We present the results of a contingent valuation (CV) study carried out in Austria in two different periods (fall 2004 and winter 2005). The...

This paper examines the influence of implicit information associated with the occurrence of avalanches on willingness to pay (WTP) values for a risk prevention of dying in an avalanche. We present results of a contingent valuation (CV) study carried out in Austria in two different periods (fall...

We examine how WTP for a reduction in road-mortality risk varies with different individual characteristics and how subjective mortality-risk estimates differ from objective (statistical) mortality-risk values. Using data from a Swedish contingent valuation study, we find some support that WTP...

This paper examines the influence of implicit information associated with the occurrence of avalanches on willingness to pay (WTP) values for a risk prevention of dying in an avalanche. We present results of a contingent valuation (CV) study carried out in Austria in two different periods (fall...

This paper examines the influence of implicit information on willingness to pay (WTP) values for prevention of the risk of dying in an avalanche. We present the results of a contingent valuation (CV) study carried out in Austria in two different periods (fall 2004 and winter 2005). The...

Systematic supervision procedures have been proposed to improve contingent valuation surveying, particularly in developing countries. Surprisingly, the CV literature does not say much about the potential effects of supervision even though there is evidence of interviewer effects and social...

This paper addresses the issue of rationality of responses in contingent valuation. We found a significant portion of respondents stated a positive willingness-to-pay for a project they perceived to be worthless. The irrational responses had a significant impact on the mean stated...

This paper reports results from a U.S. national telephone survey on genetically modified foods. The objectives of this paper are to determine the effect of "indifference" response on the estimate of willingness to pay and to test the assumption of common marginal utility of income among respondents.

This study used the contingent valuation method to shed light on public preferences on the multifunctional roles of the U.S. agriculture and to present a holistic estimate of the economic value of the nonmarket goods and services of the U.S. agriculture. Fishbein’s model of reasoned behavior...