During the late 1990s a series of negative events occurred in the United Kingdom (UK) related to biotechnology. These events signaled potential risks associated with biotech foods and crops and were highly reported. According to the trust asymmetry hypothesis, such events ought to cause public...

Using a conditional nonlinear AIDS model and three years of syndicated, national-level weekly point-of-purchase scanner data, we empirically estimate the consumer response to the Starlink recall while controlling for relative prices, per capita real expenditure, holidays, post-recall demand...

In this paper we use content analysis to show trend in public opinion of agrobiotechnology in the United Kingdom (UK) and the United States (US). We test for the degree of positive and negative content in mass media reporting over the period 1995-1998. Specifically, we test whether there are...

This paper develops a decision support method that integrates measures of achievement in the economic, environmental, and social aspects of farming. The decision support method combines multiple attribute decision making (MADM) with fuzzy logic. The fuzzy MADM model fully ranks decision...

To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and...

In this paper, we use content analysis to examine the use of sources by US and UK newspaper reporters from 1990 to 1999. Positive (benefit) or negative (risk) messages are correlated with the "source" type in order to determine the degree of source-message heterogeneity in media reporting of...

The long term prospects for cattle farmers in the province of Ontario will depend on their ability to stay competitive in a changing business environment: managing the returns to farm operations will be critical to their long run viability. Focusing on good management practices that reduce...

In This Issue: Letter from the Chair....2 Editor’s note…..3 CWAE Elections…3 Why I Love Hatch Funds…7 Graduate Student Corner...8 Sponsor a Graduate Student for the CWAE Luncheon...10 Congratulations!...10 Job Announcements...11

In This Issue: Letter from the Chair....2 Editor’s note…..3 Call for Nominations for New Ardelle Lundeen Award…3 Did You Know…? Study Finds Women Faculty Experience More Stress than Men in Higher Education…3 “A Woman You Should Know: Nichole Ballenger”...4 Article: Agriculture...

We consider the effect of economic pressures on the ethical attitudes of farmers. We present a model to derive the hypothesis that an increase in the economic pressures a farmer faces will result in that farmer being more willing to justify or rationalize unethical conduct or to express...