Two-stage regression models were used to estimate the effects of the perceived attributes of soy food and socio-economic variables on participation decision and consumption frequency decision for soy products. While households consuming soy products increased from 2001 to 2007 by nearly two...

This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. Regression analyses supported the hypothesized relationships that self-efficacy mediates effects of dietary knowledge and social influences on dietary behavior....

This paper investigates the effects of irrational responses on stated willingness-to-pay (WTP) in a contingent valuation study. A significant portion of the respondents stated that they were willing to pay a higher price for irradiated beef which they would avoid consuming due to their concerns...

Lack of consumer trust in governmental food safety regulators hinders the promotion of consumer confidence in the safety of their food supply. One possible way to boost consumer trust is to allow nongovernmental agencies to participate in monitoring and enforcing food safety regulations. This...

A clear understanding of consumers’ perception and attitude toward food risk and their behavior to food recall is important in order to develop an effective crisis management program at the firm level as well as at the government level. This study will develop food risk profiles of US...

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

This study examined the role of consumers' perceived risks and benefits of agro-biotechnology in shaping the purchase pattern for organic food among US consumers. Consumers' general purchase behavior, knowledge of GM technology, and socio-demographic variables were examined in relation to their...

Using Heckman's sample selection model, consumer willingness-to-pay (accept) premium (discount) for non-GM (GM) cereals was analyzed. Results showed that consumers who were indifferent to the risk of consuming GM foods behaved differently compared to those who were willing-to-pay (accept)...

This paper addressed consumers' attitude toward meat labels and the influence of different aspects of meat labels on beef, poultry and seafood consumption using a national survey data. Nutrition and ingredient information on meat labels were positively related with attitude toward meat labels as...

This study has identified several important factors affecting consumer negative perceptions about beef irradiation. The effects of these factors boil down to two main points: lack of trust in the adequacy and enforcement effectiveness of food safety regulations and consumer ignorance about the...