Patterson, Paul M.; Burkink, Timothy J.; Lipsey, Rozlyn S. - In: Agribusiness 19 (2003) 4, pp. 525-538
The value tourists place on state of origin, as conveyed through a state brand or a description of origin, was evaluated for restaurant menu items and gift shop items. The implicit prices for the Arizona Grown logo and an Arizona origin description were determined through a conjoint analysis...