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ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10009442577
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ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10010635661
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction. Private labels are priced and promoted competitively with NBs, in a manner suggesting that retails are careful not to lose...
Persistent link: https://www.econbiz.de/10009020314
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10005510739
making processes towards improving livestock trade and marketing in Somalia by enabling the development of effective and … efficient marketing support services and accountable and competent rural institutions. The data were collected first through …
Persistent link: https://www.econbiz.de/10011246212
The paper briefly summarises the historical perspective on the development of livestock marketing in Kenya, current … problems of livestock and hides and skins marketing, and recommends investment opportunities to improve the situation. …
Persistent link: https://www.econbiz.de/10011246222
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perceived by traders as major problems of marketing. All the problems were amenable to public policy to improve the market … environment and marketing efficiency. …
Persistent link: https://www.econbiz.de/10011246256