Obesity is a growing concern. New World Health Organization (WHO) figures indicate that obesity is spreading around the world as a "global epidemic." According to the WHO, there are more people suffering overweight related problems than malnutrition. Globally there are more than 1 billion adults...

The US population now leads the world in obesity rates. The estimated societal cost of the overweight and obesity issue exceeds $115 billion. Policy may play a role if economically justifiable but conflicting interests exist.

In this paper two types of experimental auctions (endowment and full bidding) are used to elicit consumer preferences towards different labels providing information on animal welfare practices. The three types of labeling schemes evaluated are the comprehensive “animal welfare label”, the...