MUHCINA, Silvia; UTUREANU, Simona; Adrian Serban Com?nescu - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1168-1172
The tourism activity is marked by a strong competition and frequently environmental changes, thus tourism organizations must be permanently preoccupied on the process of innovation and new products creation. In tourism marketing this process can be more risky because, generally, the budgets are...