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Relativism Revidivus: In Defen...
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Anderson, Paul F
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Journal of Consumer Research
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On Method in Consumer Research: A Critical Relativist Perspective.
Anderson, Paul F
- In:
Journal of Consumer Research
13
(
1986
)
2
,
pp. 155-73
Persistent link: https://www.econbiz.de/10005834682
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Relative to What--That Is the Question: A Reply [On Method in Consumer Research: A Critical Relativist Perspective].
Anderson, Paul F
- In:
Journal of Consumer Research
15
(
1988
)
1
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pp. 133-37
Persistent link: https://www.econbiz.de/10005834815
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