Hudson, Simon; Meng, Fang; Cárdenas, David - In: International Journal of Event and Festival Management 5 (2014) 2, pp. 180-192
Purpose – The purpose of this paper is to gauge potential interest in equestrian events for a proposed multi-use international horse park. Design/methodology/approach – Multi-stage, mixed methods were employed, including interviews with industry professionals at competing horse parks, a...