Purpose – Given the emergent nature of i‐branding as an academic field of study and a lack of applied research output, the aim of this paper is to explain how businesses manage i‐branding to create brand equity. Design/methodology/approach – Within a case‐study approach, seven cases...

Purpose – The purpose of this paper is to provide an empirical study demonstrating the impact of internet banking, specifically the traffic rank and reach of the web site, on bank performance. Design/methodology/approach – The current study measures the impact of web site rank, percent of...

In order to ensure the continuing expansion and success of electronic commerce, the issue of how to assess product quality of items sold over the Internet must be addressed. The formal literature of microeconomics presents a conceptual framework for this assessment that is applied in the case...

Sketches the key characteristics of the newly information enfranchised general public (the digital information consumers). Portrays the digital consumer as all‐conquering/powerful, short on attention, promiscuous, untrusting and – above all – interested in speed of delivery. Argues for a...

With the rapid growth of e‐commerce, governmental and corporate agencies are taking extra precautions when it comes to protecting information. The development of e‐security as a discipline has enabled organisations to discover a wider array of similarities between attacks occurring across...

According to studies and surveys conducted world‐wide, government incentives and current legal frameworks, private initiatives and investments, technology available at a reasonable price, and public acceptance of the internet as an efficient medium for buying goods and services are driving...

Purpose – To show how e‐readiness indicators, specifically the Networked Readiness Index (NRI), participate in the work of defining policy problems. Design/methodology/approach – The article critically examines the Networked Readiness Index in terms of its presentation and its underlying...

Preisalgorithmen sind aus dem heutigen Online-Handel nicht mehr wegzudenken. Die Nutzung von Preisalgorithmen wirft dabei grundlegende Fragen danach auf, wie wir Wettbewerb verstehen und schützen. Diese Arbeit analysiert die Auswirkungen der Nutzung von Preisalgorithmen in...

How should governments tax e-commerce? What does e-commerce mean for existing international tax principles and systems? What are the administrative challenges of taxing e-commerce, and how can these be tackled? How can governments harness the new technology to improve taxpayer service and reduce...