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Die Bewährung von Ankerpreismo...
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51
Optimal dynamic pricing for deteriorating items with reference price effects when inventories stimulate demand
Hsieh, Tsu-Pang
;
Dye, Chung-Yuan
- In:
European journal of operational research : EJOR
262
(
2017
)
1
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011785549
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52
Optimal pricing and inventory policies with reference price effect and loss-averse customers
Wang, Qiang
;
Zhao, Nenggui
;
Wu, Jie
;
Zhu, Qingyuan
- In:
Omega : the international journal of management science
99
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012430817
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53
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
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54
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
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55
Heuristic price theory : a model of pluralistic price evaluations
Thomas, Manoj
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10014240012
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56
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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57
Impact of mixed bundling type on consumers' value perception
Li, Nan
;
Song, Jae-Do
- In:
International journal of consumer studies
46
(
2022
)
6
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pp. 2167-2182
Persistent link: https://www.econbiz.de/10013412125
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58
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
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59
Dynamic pricing with reference price effects in integrated online and offline retailing
Chenavaz, Régis
;
Klibi, Walid
;
Schlosser, Rainer
- In:
International journal of production research
60
(
2022
)
19
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pp. 5854-5875
Persistent link: https://www.econbiz.de/10013500909
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60
Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao
- In:
Marketing science
42
(
2023
)
4
,
pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
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