Ko, Jae; Kim, Kyoum - In: International Journal of Sports Marketing and Sponsorship 11 (2010) 2, pp. 2-20
motivation factors that influence an individual's participation in martial arts to provide leaders of the industry with … arts participants ( N = 307) are highly motivated by growth-related motivation (e.g. value development and actualisation …). In addition, the findings indicate that motivation of martial arts practitioners varies across types of martial arts …