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Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions
Dubois, Bernard; Czellar, Sandor - Université <Genève> / Section des Hautes Etudes … - 2002
An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.
Persistent link: https://www.econbiz.de/10005843549
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Success factors of private label extensions
Foscht, Thomas; Brandstätter, Marion - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
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Design-to-lure in the e-shopping environment : a landscape preference approach
Yeh, Yung-Shao; Li, Yung-Ming - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 995-1004
Persistent link: https://www.econbiz.de/10010466492
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How we decide shapes what we choose : decision modes track consumer decisions that help decarbonize electricity generation
Reeck, Crystal; Gamma, Karoline; Weber, Elke U. - In: Theory and decision : an international journal for … 92 (2022) 3/4, pp. 731-758
Persistent link: https://www.econbiz.de/10013192470
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Cognitive psychology and tourism research : state of the art
Skavronskaya, Liubov; Scott, Noel; Moyle, Brent; Le Dung; … - In: Tourism review : the official journal of the AIEST 72 (2017) 2, pp. 221-237
Persistent link: https://www.econbiz.de/10011772632
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Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji; Aggarwal, Vaneeta - In: International journal of business information systems : … 44 (2023) 3, pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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Wer glaubt noch an bekannte Marken? : zur Struktur des Markenbewusstseins bei schnell drehenden Konsumgütern
Strebinger, Andreas; Otter, Thomas - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 77-108). 2006
Persistent link: https://www.econbiz.de/10003415568
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Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin - 2010
Persistent link: https://www.econbiz.de/10008654760