Jahangir, Muhammad; Zia-ur-Rehman, Muhammad; Irfad, Muhammad - In: Asian Journal of Empirical Research 3 (2013) 5, pp. 520-537
In the post-modern world of today, the economy of the world is developing at an astounding pace and the world has become a global village. Organizations are trying to capture the markets by attracting more customers through diverse and novel activities to compete with their counterparts. The...