In dem hier veröffentlichten ersten Teil der Studie "Nutzung von Methoden der Personalbeschaffung" wird untersucht, wie sich die Personalabteilungen den gegenwärtigen Herausforderungen des Arbeitsmarktes - sinkende Anzahl von Nachwuchskräften bei gleichzeitig steigender Anzahl von Bewerbern,...

Der Wettbewerb um qualifizierte Nachwuchskräfte hat in den vergangenen Jahren zugenommen. Unternehmen greifen dabei auf eine Reihe von Instrumenten des Personalmarketings zurück. Der vorliegende Beitrag versucht die Wirkungen von Unternehmenspräsentationen an Hochschulen beim studentischen...

Business Development traditionally has an incorporated focus on marketing and marketingmodels as well as marketing competencies among business development managers.However, the discussed case studies results and trends in business and marketbehaviour point to the fact that in the future only an...

It has often been argued that word-of-mouth(WOM) can contribute significantly to a firm’s success in avariety of ways. Here, we analyze the functional linkagebetween customer satisfaction, WOM, and new customeracquisition. Using data from two empirical studies weconceptualize and test the...

Carve out projects have recently become an emerging issue in practice and theory given the diversityof strategic foci of companies as well as recent merger and acquisition activities of firms. This paperhighlights the relevance of IT in such carve out projects. IT depicts their characteristics...

We characterize optimal selling mechanisms in auction environments where biddersmust incur a cost to learn their valuations. These mechanisms specify for eachperiod, as a function of the bids in previous periods, which new potential buyersshould be asked to bid. In addition, these mechanisms...

Innovation activities in high tech industries provide considerable challenges for technology and innovation management. In particular, firms frequently face significant technological challenges since these industries has a long history of radical innovations which are taking place through...

Innovation activities in high technology industries provide considerable challenges fortechnology and innovation management. In particular, since these industries have a long historyof radical innovations taking place through distinct industry cycles of higher and lower demand,firms frequently...