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Quick, simple and reliable : forced binary survey questions

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 231-252

Persistent link: https://www.econbiz.de/10009011274

Biclustering : overcoming data dimensionality problems in market segmentation

Dolnicar, Sara; Kaiser, Sebastian; Lazarevski, Katie; … - In: Journal of travel research : a quarterly publication of … 51 (2012) 1, pp. 41-49

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Required sample sizes for data-driven market segmentation analyses in tourism

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306

Persistent link: https://www.econbiz.de/10010358310

Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy

Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704

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Using graphical statistics to better understand market segmentation solutions

Dolnicar, Sara; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 56 (2014) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10010347870

Increasing sample size compensates for data problems in segmentation studies

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999

Persistent link: https://www.econbiz.de/10011436388

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - 2018

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

Persistent link: https://www.econbiz.de/10012395874

Visiting friends or relatives?

Backer, Elisa; Leisch, Friedrich; Dolnicar, Sara - In: Tourism management : research, policies, practice 60 (2017), pp. 56-64

Persistent link: https://www.econbiz.de/10011675940

Using segment level stability to select target segments in data-driven market segmentation studies

Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436

Persistent link: https://www.econbiz.de/10011730667

Winter Tourist Segments in Austria: Identifying Stable Vacation Styles Using Bagged Clustering Techniques

Dolnicar, Sara; Leisch, Friedrich - In: Journal of travel research : a quarterly publication of … 41 (2003) 3, pp. 281-292

Persistent link: https://www.econbiz.de/10006891211