The ACM-Artificial Consumer Market is part of the integrated simulation endeavor named the Ar-tificial Economy. Complementing and extending the concepts developed in the SIMSEG simulation environment of Working Paper No. 60 this report proceeds in two steps...

In the present paper a modeling framework for generation of market data is suggested. First models of consumers perceptual/preferential positions are discussed. Second a model linking brand perceptions to consumers is suggested where the degree of perceptual competition between brands is...

This paper describes the use of corporate decision and strategy simulations as a decision-support instrument under varying market conditions in the tourism industry. It goes on to illustrate this use of simulations with an experiment which investigates how successful different market...