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An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.
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Angesichts einer großen Zahl von Schriften und umfangreichen Übersichtswerken2 zurqualitativen Sozialforschung ist es für den „Neueinsteiger“ oft schwierig, einen Einstiegin die Materie zu finden. Dieses Arbeitspapier soll deshalb einen groben Überblicküber Ausrichtung, Quellen und...
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An in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 32 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field...
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