While much attention has recently been focused on the problems facing Internet start‐ups, the challenge of e‐business affects a much broader constituency of organisations. For established companies, the key challenge is one of change. Such companies must rethink fundamental aspects of...

Purpose – To introduce the special issue on organizational transformation and e‐business implementation. Design/methodology/approach – Provides a brief review of the papers within the issue. Findings – The organization transformation brought on by the internet and the adoption of...

Purpose – This work aims to develop a process model for the migration of the traditional firm to an appropriate e‐business strategy and architecture. Design/methodology/approach – The work is based on a range of published works and professional experience, combining narrative with...

Purpose – This paper reviews recent discussions in the information technology (IT) and management literatures in order to consider their implications and to make a series of predictions about organizational life in the coming e‐business era. Design/methodology/approach – A wide variety of...

Purpose – The marketplace evolution associated with the development of the electronic marketplace provides the marketing discipline with a unique opportunity to examine the value of its early literature in the context of a changing market environment. The purpose of this paper is to use the...

Mixed reality (MR) applications should now be developed for product merchandising. In the light of recent advances in apparel 3‐D design and merchandising technology we argue that MR could now be applied to the sales of relatively low‐end, high volume items, such as clothing and especially...

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...

The purposes of this study were to investigate components of apparel Web sites and to examine whether differences existed among the types of Web retailers in their components. Thirty‐six apparel Web sites were classified into four categories: virtual e‐retailer, catalog company,...

Purpose – This study aims to present a general overview of the characteristics of virtual communities hosted by apparel retailers. Design/methodology/approach – Content analysis was conducted on 2,521 web sites hosted by apparel retailers. Web sites of apparel retailers were identified from...

Purpose – This study aims to provide competitive e‐tailing strategies for fair trade organizations using a benchmarking approach. Design/methodology/approach – A coding guide was developed to obtain information available on 28 fair trade web sites and 28 commercial web sites focusing on...