Purpose – The purpose of this paper is to show how projective techniques – in particular cartoon tests – give useful insights when used as a tool for conducting marketing research into innovative products and services. The paper presents results from four studies on mobile services that...

Argues that the Internet does not signal the end of relationships nor level the playing field for powerful buyers and traditionally weak sellers in the perishable foods industries. The Internet and e‐commere are regarded by some as potential barriers to the continued development of vertical...

There is rapidly growing interest in e‐businesses. Its impact on supply chains is currently covered in about 150 papers and articles and the number is growing at the speed of computing power. Unfortunately, most of the published work, in research and practice, is biased to e‐commerce and...

Business to consumer (B‐2‐C) e‐commerce offers many potential benefits to firms, including access to geographically dispersed markets across international borders and enabling direct supply chain relationships with consumers. Language and currency differences, consumer liability...

Efficient consumer response (ECR) is an electronic commerce (EC)‐enabled grocery industry supply chain management strategy, which is designed to make the industry more efficient and responsive. Despite the many benefits obtainable from ECR, the adoption rate has been slow in many regions. At...

Trust is a binding force in most buyer‐supplier transactions. It is critical when uncertainty and asymmetric product information are present in the transaction of a supply chain. One of the important characteristics in developing trust among trading partners of an e‐enabled supply chain is...

The purpose of this research was to investigate e‐business and e‐supply strategies in Scottish small‐ and medium‐sized enterprises (SMEs). The paper reviews academic literature and recent survey reports on the degree of e‐business adoption in the UK and Republic of Ireland. The...

Presents the results of a survey conducted among aerospace part and sub‐assembly suppliers to quantitatively assess their reaction to online reverse auctions and its impact on their business policies and practices. Findings are compared to the qualitative benefits identified for suppliers by...

The rapid growth of online auctions underscores the need to analyze the mechanism of online auctions and to establish a theoretical research framework based on the business models adopted by successful organizations. While the theoretical and empirical research bases for traditional auctions are...

Organizations realize that a strong supporting logistics or electronic logistics (e‐logistics) function is an important organizational offering from both the commercial and the consumer perspective. The implications of e‐logistics models and practices cover the forward and reverse logistics...