In this interview, Grady Means describes the context within which today's businesses must operate and the steps key business leaders are taking to ensure their success in this environment. Topics discussed include: business‐to‐business e‐commerce, a global strategic perspective, collapsed...

Purpose – To investigate the key sources of competitive advantage gained from e‐business applications by Chinese real estate developers and whether the value chain theory and its related theories can explain this phenomenon. Design/methodology/approach – A key issue in e‐business is how...

Purpose – The major objective of this study is to explore factors effect in purchasing preferences for foreign brands versus private label brands (PLB) in urban China on the internet. Design/methodology/approach – In this paper, the research is designed to investigate the factors perception...

Purpose – Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms have achieved great performance, whereas others have failed in competitive outcomes. How can the differences in...

Intro -- Technology Mediated Service Encounters -- Editorial page -- Title page -- Copyright page -- Table of contents -- Acknowledgements -- List of tables -- List of figures -- An introduction to technology mediated service encounters -- Part I - Social services -- Part II - Call centres --...

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive...

Mobile Commerce (M-Commerce) comprises applications and services that are accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. While it is different from traditional e-Commerce it can also be seen as an extension of e-Commerce in the sense...

Proven strategies for integrating mobile technologies into your business to gain a competitive advantage The rate at which companies are deploying wireless and mobile technology is astounding. But as the dot-com crash demonstrated, implementing solutions without clearly defined business...

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology....

The Digital Marketing Playbook: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns -- Contents -- Preface -- Chapter 1: An Introduction to Digital Marketing -- What Makes This Book Different? -- Start with the Customer and Work Backward -- People Power --...