Ellert, Guido; Schafmeister, Guido; Wawrzinek, David; … - In: International Journal of Event and Festival Management 6 (2015) 1, pp. 54-72
Purpose – The purpose of this paper is to analyse event management by using three value creation logics, value chain, value network and value shop. In event management, value is generated through intermediation where the dominant creation logic is a value network. However, the complexity of...