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Measuring community benefits of Australian TV programs
Papandrea, Franco - 1996
Persistent link: https://www.econbiz.de/10000960860
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Soap operas and fertility : evidence from Brazil
La Ferrara, Eliana (contributor); Chong, Alberto (contributor) - 2008
Persistent link: https://www.econbiz.de/10003712946
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The effect of the Korean screen quota system on box office performance
Lee, Shi-young; Kim, Eun Mee; Kim, Young Il - In: Journal of world trade : law, economic policy, public policy 42 (2008) 2, pp. 335-346
Persistent link: https://www.econbiz.de/10003714352
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Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
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American idol : should it be a singing contest or a popularity contest?
Amegashie, J. Atsu (contributor) - 2007
Persistent link: https://www.econbiz.de/10003636757
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Radio and television audience research
Nielsen, Arthur C. - In: Annual Marketing Research Conference : contributed …, (pp. 29-65). 1953
Persistent link: https://www.econbiz.de/10003640487
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Der Marktanteil als Frühwarnindikator im Fernsehmarkt
Barzen, Dietmar - In: Controlling als Instrument der Unternehmensführung, (pp. 487-507). 2007
Persistent link: https://www.econbiz.de/10003641263
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Risk aversion in game shows
Andersen, Steffen; Harrison, Glenn W.; Igel Lau, Morten; … - 2008
Persistent link: https://www.econbiz.de/10003729053
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003732680