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Relationship marketing in European consumer goods markets : from marketing mix orientation to customer life cycle management

Terlutter, Ralf - In: Strategic management : new rules for Old Europe, (pp. 123 - 136). 2006

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International supplier relationship management : from transactional to relational purchasing

Schramm-Klein, Hanna; Morschett, Dirk - In: Strategic management : new rules for Old Europe, (pp. 247 - 270). 2006

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Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships

Kittur, Prathamesh; Agarwal, Shailja - In: Journal of business research : JBR 180 (2024), pp. 1-26

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Management controls for effective inter-firm (buyer-supplier) relationships : Bangladesh RMG industry

Hossain, Noor; Muslim Har Sani - In: Asian journal of accounting & governance 20 (2023), pp. 1-15

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Impact of AI on knowledge-based marketing : a study of B2B markets

Masoom, Kaneez; Rastogi, Anchal; Khan, Shad Ahmad - In: Digital influence on consumer habits : marketing …, (pp. 147-158). 2024

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The value co-creation through joint failure recovery : B2B settings

Bakhsh, N. Nik; Riivits-Arkonsuo, I. - In: Journal of creating value 8 (2022) 1, pp. 45-57

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How do foreign-owned suppliers affect economic performance? : evidence from Italian manufacturing firms

Imbruno, Michele; Pittiglio, Rosanna; Reganati, Filippo - In: International economics : the quarterly journal in … 178 (2024), pp. 1-20

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The influence of corporate social responsibility on stakeholders in different business contexts

Ghanbarpour, Tohid; Crosby, Lawrence; Johnson, Michael D.; … - In: Journal of service research 27 (2024) 1, pp. 141-155

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Improving blood donor retention and donor relationships with past donation use appeals

Shehu, Edlira; Clement, Michel; Winterich, Karen Page - In: Journal of service research 27 (2024) 3, pp. 346-363

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The ambiguous impact of supplier involvement in product development on supplier relationship resilience and company performance

Kędzia, Grażyna - In: Central European Management Journal 32 (2024) 2, pp. 233-261

Purpose I aimed to obtain a deeper insight into the link between supplier involvement in product development (SIPD), supplier relationship resilience and company performance. Design/methodology/approach To collect data, a survey among 500 Polish manufacturing companies was conducted. I used...

Persistent link: https://www.econbiz.de/10014552965