Mertens, Kai G.; Rennpferdt, Christoph; Greve, Erik; … - In: Journal of Product Innovation Management 40 (2022) 1, pp. 86-119
Product modularization in new product development has attracted considerable interest among scholars and practitioners from diverse fields of specialization. This has resulted in cross‐disciplinary diversity in the field, diverting attention from its overall intellectual structure and...