We investigate how eight concepts derived from the media characteristics of the WWW impact corporate success in E-Business if implemented as features of companies’ web sites. We construct a path model for testing our research hypotheses on three subsets of a representative survey of 1,308...

In this contribution, we study companies engaging in B2C-E-Commerce and their ability to manage the relationship with their customers. We refer to this as companies’ ECCRM-capability and examine its determinants and the impact that all of these factors have on corporate success in E-Business....

Seit den wegbereitenden Arbeiten von Pine (1991, 1993) haben sich zahlreiche wissenschaftliche Beiträge mit den theoretischen Aspekten der Mass Customization befasst. Nach vielen positiv gestimmten Arbeiten hinsichtlich des Nutzens und der Erfolgsaussichten der Mass Customization werden diese...