The present discussion paper investigates the market dynamics in the early phase of an industry´s life cycle. The industry life cycle model is so widely accepted and its basic premises so taken for granted that it has become conventional wisdom in business. However, a number of facets of the...

The present discussion paper investigates the market dynamics in the early phase of an industry´s life cycle. The industry life cycle model is so widely accepted and its basic premises so taken for granted that it has become conventional wisdom in business. However, a number of facets of the...

The present discussion paper investigates the market dynamics in the early phase of an industryś life cycle. The industry life cycle model is so widely accepted and its basic premises so taken for granted that it has become conventional wisdom in business. However, a number of facets of the...