König, Andreas; Enders, Albrecht; Hungenberg, Harald; … - Betriebswirtschaftliches Institut <Nürnberg> / … - 2006
Music majors, who have been suffering from dwindling revenues in their core business, areplacing extraordinary hopes on the new market of Over-The-Air(OTA)-Downloads.However, until now there has been no broad academic discussion about this market. Inparticular, two central questions have not yet...