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This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 … leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per …
Persistent link: https://www.econbiz.de/10012899531
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010420968
control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …
Persistent link: https://www.econbiz.de/10014025248
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010424084
Es gibt keine einheitliche Praxis hinsichtlich der methodischen Konzeption und des Zeitpunkts der Datenerhebung bei studentischen Lehrveranstaltungsevaluationen. Um den Einfluss solcher Aspekte zu untersuchen, wurden in 18 Wirtschaftsvorlesungen der Westfälischen Wilhelms-Universität Münster...
Persistent link: https://www.econbiz.de/10009611795
The main objective of this paper is to identify relevant factors that influence ethics in the MBA curriculum. We attempt to uncover a selection of factors that are likely to determine how ethics-related debates are delivered within the MBA curriculum. Our analysis includes reflections on four...
Persistent link: https://www.econbiz.de/10012960812
This paper examines relationships between teaching ratings and research ratings of business professors. The analysis uses matched data on teaching and research performance for 300 business professors across 104 United States universities. The analysis utilizes teaching data from...
Persistent link: https://www.econbiz.de/10012871604
This paper examines professor teaching and research ratings. Specifically, this research examines the extent to which professors excel both at teaching and research. Similarly, this work examines the extent that professors who excel in one area are deficient in the other. Data for analysis...
Persistent link: https://www.econbiz.de/10012849413
This note constructs a new ranking of economics departments that employs a measure of teaching-focused research productivity, an area of growing importance in recent years. The ranking methodology presented here aggregates and orders citations to an institution's research output that is...
Persistent link: https://www.econbiz.de/10014062800