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Do donors examine a single ask to donate in isolation or do they consider that other and future asks may come along? In the first year of our field experiment, we vary whether or not potential donors are informed that the ask will be repeated in the following year. This information has dramatic...
Persistent link: https://www.econbiz.de/10011655806
Multiple sources of funding are becoming increasingly important for charitable organizations. Donations from corporate donors for example account for 25–35% of charitable income for the largest US charities, across charitable sectors. This note presents some tentative first evidence from a...
Persistent link: https://www.econbiz.de/10012051810
Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in addition to their core business. Via a corpo-rate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant "ask avoidance" which, if...
Persistent link: https://www.econbiz.de/10012104809
Previous studies of charitable giving have focused on middle or higher income earners in Western countries, neglecting the poor. Despite this focus, the lowest income groups are often shown to contribute substantial shares of their income to charitable causes. In a large-scale natural field...
Persistent link: https://www.econbiz.de/10012104811
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating donors' beliefs about the likelihood of future campaigns in two subsequent field experiments. The data shows that initial giving is decreasing in the likelihood of a future...
Persistent link: https://www.econbiz.de/10011950973
While increasing the number of small donors, standard linear matching schemes have been shown to cause considerable crowding out in charitable giving with pronounced effects on large gifts. We propose a form of threshold matching where donations above a certain, potentially personalized,...
Persistent link: https://www.econbiz.de/10012111151
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating donors' beliefs about the likelihood of future campaigns in two subsequent field experiments. Theory predicts that the effect of such belief manipulations depends on whether...
Persistent link: https://www.econbiz.de/10011861874
Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied changes in the volume of donations to this and...
Persistent link: https://www.econbiz.de/10012179173
We study a form of threshold matching where donations above a certain threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we explore how thresholds should be chosen depending on...
Persistent link: https://www.econbiz.de/10012161473
Previous studies of charitable giving have focused on middle- or high-income earners in Western countries, neglecting the poor, although the lowest income groups are often shown to contribute substantial shares of their income to charitable causes. In a large-scale natural field experiment with...
Persistent link: https://www.econbiz.de/10012213476