market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high …

of consolidation on advertising prices and quantities). The remaining parts survey the literature on whether there are … too many radio stations; the strategies that stations use to boost the effectiveness of advertising; the effects of non …

market power in online advertising markets looks very different at the end of the decade. …

We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three …-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which … escalates consumers' willingness to purchase goods and the other is conventional mass media advertising, including television …

Empirical studies on advertising outlays report that incumbent firms change their advertising strategies in response to … a new entry. While some incumbents reduce their advertising expenditures, others increase them in comparison to the pre …-entry period. Existing literature on strategic advertising in entry games is mostly focused on entry deterrence, meanwhile no …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …