Phyo Min Tun; Nantha, Cherisa; Srivallop, Atikom; … - In: Thailand and the world economy 42 (2024) 2, pp. 104-121
This paper aims to examine the roles of system and social perspectives for trust building in the mobile banking context … and the moderating effects of demographic groups on direct effects on trust. The study investigates system … perspectives (system quality and system usefulness), social perspectives (social influence and word-of-mouth), and moderators …