Bertrand, Jean-Louis; Parnaudeau, Miia - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 730-761
Purpose Retailers have long been aware that weather affects the sales of a myriad of products, but until now, most were not in a position to manage the risks weather presents. Rising weather variability combined with advances in weather-index financial instruments have prompted new interest in...