Neue Informations-, Kommunikations- und Fertigungstechnologien eröffnen Unternehmen heute alternative Strategien der Wertschöpfung und tragen entscheidend zu einem Wandel der Kunden-Hersteller-Interaktion bei. Die interaktive Wertschöpfung im Sinne einer Wertschöpfungspartnerschaft zwischen...

Large, mature companies often struggle when it comes to the uncertain process of breakthrough innovation. But innovation is an imperative in today's cutthroat business environment. To fulfill its potential, there has to be a better way-and there is. Beyond the Champion argues that innovation is...

Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus...