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Die Bedeutung der Marken-Authe...
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Credibility
5,096
Glaubwürdigkeit
5,096
Theorie
1,966
Theory
1,965
Handelsmarke
1,301
Geldpolitik
1,288
Monetary policy
1,285
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1,216
Konsumentenverhalten
953
Consumer behaviour
951
Markenführung
850
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844
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675
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652
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484
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484
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470
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468
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452
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417
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406
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405
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402
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401
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399
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398
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391
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391
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385
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378
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340
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334
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305
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305
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298
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288
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283
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283
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278
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1,670
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3,243
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19
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Keefer, Philip
47
Svensson, Lars E. O.
43
Levine, Paul
29
Bordo, Michael D.
27
Mendonça, Helder Ferreira de
23
Olbrich, Rainer
23
Burmann, Christoph
21
Cukierman, Alex
21
Haan, Jakob de
21
Montes, Gabriel Caldas
21
Eijffinger, Sylvester C. W.
20
Masson, Paul R.
19
Velasco, Andrés
19
MacDonald, Ronald
18
Gázquez-Abad, Juan Carlos
17
Calvo, Guillermo
16
Mendoza, Enrique G.
16
Persson, Torsten
16
Siklos, Pierre L.
16
Tabellini, Guido Enrico
16
Agénor, Pierre-Richard
15
Faust, Jon
15
Schaling, Eric
15
Bruhn, Manfred
14
Dekimpe, Marnik G.
14
Gardner, William L.
14
Issing, Otmar
14
Laxton, Douglas
14
Martínez-López, Francisco J.
14
Obstfeld, Maurice
14
Sattler, Henrik
14
Ailawadi, Kusum L.
13
Artus, Patrick
13
Drazen, Allan
13
Sethuraman, Raj
13
Shleifer, Andrei
13
Stasavage, David
13
Ahlert, Dieter
12
Al-Nowaihi, Ali
12
Beetsma, Roel
12
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National Bureau of Economic Research
90
Springer Fachmedien Wiesbaden
16
Institut für Weltwirtschaft
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
8
Gesellschaft zur Erforschung des Markenwesens
7
Internationaler Währungsfonds / Research Department
6
European University Institute / Department of Economics
5
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
5
Federal Reserve System / Board of Governors
4
Hochschule Offenburg
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Internationaler Währungsfonds / European Department <1>
4
OECD
4
International Monetary Fund
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
University of Warwick / Department of Economics
3
William Davidson Institute <Ann Arbor, Mich.>
3
World Bank
3
Andrew Young School of Policy Studies / International Studies Program
2
Banque de France
2
Birkbeck College / Department of Economics
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Brookings Institution
2
Brown University / Department of Economics
2
Christian-Albrechts-Universität zu Kiel
2
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2
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2
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2
Deutschland / Patentamt
2
Deutschland <Bundesrepublik> / Patentamt
2
Deutschland <Gebiet unter Alliierter Besatzung, Vereinigtes Wirtschaftsgebiet> / Rechtsamt der Verwaltung
2
Eurohandelsinstitut
2
Europäische Zentralbank
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Friedrich-Schiller-Universität Jena
2
Georgetown University / Economics Department
2
Goethe-Universität Frankfurt am Main
2
Government of N.W.F.P.
2
Group of Research in Territorial Economy (GRET), Université de Neuchâtel
2
Harvard Graduate School of Business Administration
2
Harvard Institute for International Development
2
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NBER working paper series
90
Journal of retailing and consumer services
84
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
82
SpringerLink / Bücher
68
Journal of business research : JBR
63
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
Journal of business ethics : JOBE
45
IMF working paper
44
Tourism management : research, policies, practice
37
Europäische Hochschulschriften / 5
28
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
27
Innovatives Markenmanagement
25
International journal of hospitality management
25
Leadership
25
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
24
Authentic leadership : clashes, convergences, and coalescences
23
Economics letters
22
Insurance / Mathematics & economics
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
The journal of brand management : an international journal
22
Applied economics
21
Leadership & organization development journal
21
Open economies review
21
The journal of product & brand management
21
Gabler Edition Wissenschaft
19
Journal of economic dynamics & control
19
Psychology & marketing
19
The economic journal : the journal of the Royal Economic Society
19
Applied economics letters
18
Economic modelling
18
Research
18
Journal of travel and tourism marketing
17
European economic review : EER
16
Journal of international economics
16
Journal of marketing management : MM
16
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ECONIS (ZBW)
6,898
USB Cologne (EcoSocSci)
214
RePEc
52
USB Cologne (business full texts)
25
EconStor
11
BASE
7
Other ZBW resources
5
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Showing
1
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10
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7,212
Sort
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articles prioritized
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date (oldest first)
1
Influence of iconic, indexical cues, and brand schematicity on perceived
authenticity
dimensions of private-label brands
Carsana, Laurence
;
Jolibert, Alain
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 213-220
Persistent link: https://www.econbiz.de/10011801936
Saved in:
2
The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah
;
Selvaraj, Rajni
;
Nik Mohd Hazrul Nik …
- In:
Middle East journal of management : MEJM
7
(
2020
)
5
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012392734
Saved in:
3
Markenwertmanagement : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb ; eine informationsökonomische Analyse
Irmscher, Markus
-
1997
Persistent link: https://www.econbiz.de/10012699271
Saved in:
4
Using net-based ethnography (netnography) to understand the staging and marketing of "authentic African" dining experiences to tourists at Victoria Falls
Mkono, Muchazondida
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10009779933
Saved in:
5
To whom are you true? : audience perceptions of
authenticity
in nascent crowdfunding ventures
Radoynovska, Nevena
;
King, Brayden G.
- In:
Organization science : a journal of the Institute for …
30
(
2019
)
4
,
pp. 781-802
Persistent link: https://www.econbiz.de/10012059567
Saved in:
6
Explaining stakeholder identification with moderate prestige collectives : a study of NASCAR fans
Elsbach, Kimberly D.
;
Cable, Daniel M.
- In:
Organization studies : an international …
40
(
2019
)
9
,
pp. 1279-1305
Persistent link: https://www.econbiz.de/10012061712
Saved in:
7
How organizations claim
authenticity
: the coproduction of illusions in underground restaurants
Demetry, Daphne
- In:
Organization science : a journal of the Institute for …
30
(
2019
)
5
,
pp. 937-960
Persistent link: https://www.econbiz.de/10012108820
Saved in:
8
Selling the invisible to create an authentic experience : imagination at work at Cézanne's studio
Derbaix, Maud
;
Gombault, Anne
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1458-1477
Persistent link: https://www.econbiz.de/10011611066
Saved in:
9
Authenticity
, power, and pluralism : a framework for understanding stakeholder evaluations of corporate social responsibility activities
Skilton, Paul F.
;
Purdy, Jill M.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
1
,
pp. 99-123
Persistent link: https://www.econbiz.de/10011636405
Saved in:
10
Putting the leader back into authentic leadership : Reconceptualising and rethinking leaders
Crawford, Joseph
;
Dawkins, Sarah
;
Martin, Angela
; …
- In:
Australian journal of management
45
(
2020
)
1
,
pp. 114-133
Persistent link: https://www.econbiz.de/10012175236
Saved in:
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