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The comparative influence of manufacturer and retailer brands on customers' purchase behavior

Thaweephan Leingpibul; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217

Persistent link: https://www.econbiz.de/10009769841

The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy

Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013

Persistent link: https://www.econbiz.de/10010200017

Antecedents of green brand equity : an integrated approach

Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215

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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach

Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520

Persistent link: https://www.econbiz.de/10011699021

Branding with the in-out effect : the impact of consonantal articulation on brand evaluation

Godinho, Sandra; Garrido, Margarida Vaz - In: Psychology & marketing 34 (2017) 9, pp. 904-911

Persistent link: https://www.econbiz.de/10011738129

MNCs and religious influences in global markets : drivers of consumer-based halal brand equity

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Antecedents of consumer-based electronic retail brand equity : an integrated model

Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99

Persistent link: https://www.econbiz.de/10012056659

The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy

Anderson, Soren T. - 2013

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family...

Persistent link: https://www.econbiz.de/10012459126

The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy

Anderson, Soren T. - 2013

Persistent link: https://www.econbiz.de/10013074296

Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers

Dong, Yani; Li, Yan; Hua, Hai-Yan; Li, Wei - In: Tourism management perspectives : TMP 49 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014554168