The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were devel-oped, in theory as well as in practice. These procedures entered literature as so called “need-assessment“...

In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and managers often indicate the front end as being...

Because of the high degree of technological complexity and the increasing convergence of new technologies, it is becoming more and more difficult to develop advanced products for those companies who solely rely on their own in-house `core competencies´. One possible response made to these...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

Mobile Commerce has gained increasing acceptance amongst various sectionsof the society in previous years. The reasons for its growth can betraced back to technological and demographical developments that haveinfluenced many aspects of the socio-cultural behaviour in today’s world.The need...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today’s world. The need...

Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...