Herstatt, Cornelius; Verworn, Birgit - Institut für Technologie- und Innovationsmanagement … - 2000
In a study of New Product Development (NPD) projects, the fuzzy front end ofinnovation is explored. The New Product Development process is a multistageprocess. Therefore, the study examines two sorts of impact that the fuzzy front endhas on the success of New Product Development: a direct impact...