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Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects
Rese, Alexandra; Kutschke, Anke; Baier, Daniel - In: International journal of innovation management 20 (2016) 2, pp. 1650029-1-43
Persistent link: https://www.econbiz.de/10011502331
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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Success factors for innovation management in networks of small and medium enterprises
Rese, Alexandra; Baier, Daniel - In: R & D management 41 (2011) 2, pp. 138-155
Persistent link: https://www.econbiz.de/10008934725
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Märkte der Zukunft: Akzeptanz und Präferenzen älterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag
Rese, Alexandra; Baier, Daniel; Kutschke, Anke - In: Gesellschaft im Wandel : aktuelle ökonomische …, (pp. 409-432). 2008
Persistent link: https://www.econbiz.de/10003802400
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Schließen neue Technologien am POS die Servicelücken des stationären Modehandels? : Anwendung eines modifizierten ISL-Ansatzes auf Basis des Kano-Modells
Baier, Daniel; Nguyen, Xuan Anh; Rese, Alexandra - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 617-634). 2020
Persistent link: https://www.econbiz.de/10012224656
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
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The need for services and technologies in physical fast fashion stores : Generation Y's opinion
Rese, Alexandra; Schlee, Tobias; Baier, Daniel - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1437-1459
Persistent link: https://www.econbiz.de/10012178637
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Identification and generation of innovative ideas in the procurement of the automotive industry : the case of Audi AG
Homfeldt, Felix; Rese, Alexandra; Brenner, Hanno; … - In: International journal of innovation management 21 (2017) 7, pp. 1750053-1-31
Persistent link: https://www.econbiz.de/10011761247
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Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
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How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319
Persistent link: https://www.econbiz.de/10011899416