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Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868

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An analysis of operations-oriented drivers of customer loyalty for two service channels

Prud'homme, Andrea M.; Boyer, Kenneth K.; Hult, G. Tomas M. - In: Direct marketing : an international journal 1 (2007) 2, pp. 78-101

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Causal recipes for customer loyalty to travel agencies : differences between online and offline customers

Silva, Graça Miranda; Gonc̦alves, Helena Martins - In: Journal of business research : JBR 69 (2016) 11, pp. 5512-5518

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La fin des hypermarchés? : vers une redistribution de la Grande Distribution

Martinez, Jean-Louis - 2018

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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

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Marketing and Customer Loyalty : The Extra Step Approach

Cavallone, Mauro - 2017

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the...