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Wilkinson, I. F. - In: Journal of the Market Research Society : JMRS 16 (1974) 1, pp. 12-32

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Wilkinson, Ian F. - In: European journal of marketing : EJM 7 (1973) 2, pp. 119-129

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Widman, Leif - 1976

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Speh, Thomas W.; Bonfield, E. H. - In: Journal of retailing 54 (1978) 1, pp. 13-26,95-96

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Hofbauer, Hans W. - In: Wettbewerb in Recht und Praxis : wrp 21 (1975) 1, pp. 15-20

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Sölter, Arno - In: Markenartikel : das Magazin für Markenführung 32 (1970) 10

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Sölter, Arno - 1962

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Hollingsworth, A. Thomas. - In: Journal of retailing 49 (1973/74) 2, pp. 51-64

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Stocker, Paul - In: Handwerker- und Gewerbeverband der Stadt Bern : …, (pp. 65-83). 1955

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Tasugi, Kisou - In: Kyoto University economic review : memoirs of the … 41 (1971) 1, pp. 1-28

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