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Conflict and cooperation in marketing channels
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 124-134). 1967
Persistent link: https://www.econbiz.de/10002420401
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Functional spin-off : a key to anticipating change in distribution structure
Mallen, Bruce - In: Journal of marketing 37 (1973) 3, pp. 18-25
Persistent link: https://www.econbiz.de/10002420408
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Interaction of channel selection policies in the marketing system
Mallen, Bruce E. - In: The marketing channel : a conceptual viewpoint, (pp. 99-106). 1967
Persistent link: https://www.econbiz.de/10002420416
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Understanding marketing channels
Mallen, Bruce - In: European journal of marketing : EJM 10 (1976) 2, pp. 81-104
Persistent link: https://www.econbiz.de/10002420489
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The retailer in the vertical marketing network : an econogical analogy
Markin, Rom J. - In: Business review 31 (1971) 1, pp. 39-44
Persistent link: https://www.econbiz.de/10002427856
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Les problèmes du commerce dans la C.E.E.
Lebouleux, P.; Schneider, W. - In: Les problèmes de l'Europe (1964), pp. 23-37
Persistent link: https://www.econbiz.de/10002364935
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Die Stellung des Verbrauchers gegenüber den einzelnen Vertriebsformen des Handels
Lettner, Franz - In: Wirtschaft und Verwaltung : Themenheft zum Gewerbearchiv (1977) 4, pp. 241-254
Persistent link: https://www.econbiz.de/10002373370
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Litteraturstudie
Ljungström, Björn - 1977
Persistent link: https://www.econbiz.de/10002378666
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Utvecklingsmöjligheter och forskningsbehov
Ljungström, Björn - 1977
Persistent link: https://www.econbiz.de/10002378675