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Exploring how the effect of attributes varies with fashion product e‐tailer type

Lee, Jihyun; Lee, Yuri - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 462-476

Purpose – The purpose of this study was to find different effects of e‐tailer attributes on consumer attitude in fashion product purchase situations according to e‐tailer types. Design/methodology/approach – A quantitative study with a survey method was adopted to test the significance...

Persistent link: https://www.econbiz.de/10014867977

Information components of apparel retail web sites: task relevance approach

Kim, Jung‐Hwan; Kim, Minjeong; Lennon, Sharron J. - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 494-510

internet retailers. Design/methodology/approach – Survey methodology was used to assess the task relevance of apparel web site … comprehensive understanding of the role of task‐relevant information in relation to internet shoppers' perceptions of the web site …. In addition, the coding guide developed in this study provides an easy and practical tool that can be used by internet …

Persistent link: https://www.econbiz.de/10014867979

The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea

Ju Kwon, Hyun; Joshi, Preeti; Prier Jackson, Vanessa - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 529-538

Purpose – The purpose of this paper is to identify demographic variables affecting consumers' perception of fashion web site attributes. Design/methodology/approach – Descriptive analysis, factor analysis, Cronbach's alpha, t ‐test, analysis of variance (ANOVA), and Scheffe test for post...

Persistent link: https://www.econbiz.de/10014867981

Capturing college students on the web: analysis of clothing web site attributes

Seock, Yoo‐Kyoung; Norton, Marjorie J.T. - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 539-552

favorite internet web sites in relation to their evaluations of the relative importance of general clothing web sites …

Persistent link: https://www.econbiz.de/10014867982

Cues on apparel web sites that trigger impulse purchases

Dawson, Sandy; Kim, Minjeong - In: Journal of Fashion Marketing and Management: An … 14 (2010) 2, pp. 230-246

Purpose – The purpose of this study is to investigate the external cues on apparel web sites that encourage impulse buying. Design/methodology/approach – Focus group interviews were first conducted to identify potential external cues on apparel web sites. The findings from the focus group...

Persistent link: https://www.econbiz.de/10014868078

The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping

Kwon, Wi‐Suk; Noh, Mijeong - In: Journal of Fashion Marketing and Management: An … 14 (2010) 3, pp. 335-349

of the mature consumer's perceived risks and benefits of online shopping. Age and general internet experience showed … the internet as a shopping medium. Practical implications – Findings from the study suggest that online retailers … valuable insight into the mature consumers' internet shopping phenomenon, addressing a gap in the literature. The use of a …

Persistent link: https://www.econbiz.de/10014868084

Understanding designer clothing purchases over the internet

Fogel, Joshua; Schneider, Mayer - In: Journal of Fashion Marketing and Management: An … 14 (2010) 3, pp. 367-396

the longitudinal analysis, increased internet information search was associated with purchases for all the specific …

Persistent link: https://www.econbiz.de/10014868086

E‐atmosphere, emotional, cognitive, and behavioral responses

Kim, Hyejeong; Lennon, Sharron J. - In: Journal of Fashion Marketing and Management: An … 14 (2010) 3, pp. 412-428

Purpose – This research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell's model, which utilizes the stimulus‐organism‐response (S‐O‐R) paradigm....

Persistent link: https://www.econbiz.de/10014868088

Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour

McCormick, Helen; Livett, Charlotte - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 21-41

Purpose – The purpose of this paper is to identify the web experience elements that aid the interaction between the consumer and fashion garments online. Two elements have been identified, product viewing and fashion information online, and analysis of the effects of these elements and the...

Persistent link: https://www.econbiz.de/10014868132

Knowledge sharing among green fashion communities online

Cervellon, Marie‐Cécile; Wernerfelt, Anne‐Sophie - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 176-192

Purpose – The purpose of this paper is to investigate the knowledge content on green fashion and the expectations regarding the sustainable supply chain held by consumers and shared within online communities. In sustainable and eco‐sectors, the supply chain is of outmost concern for...

Persistent link: https://www.econbiz.de/10014868144