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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
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Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Lee, Seung Hwan Mark; Sergueeva, Ksenia; Catangui, Mathew; … - In: Journal of education for business 92 (2017) 4, pp. 153-160
Persistent link: https://www.econbiz.de/10011735835
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Should Online Content Providers be Allowed to Subsidize Content? — An Economic Analysis
Cho, Soohyun - 2016
Internet service providers (ISPs) are experimenting with a business model that allows content providers (CPs) to … subsidize Internet access for end consumers. In this study, we develop a game-theoretical model to analyze the effects of this … will either allow both CPs to subsidize consumers' Internet access, or will allow only the more competitive CP to subsidize …
Persistent link: https://www.econbiz.de/10012998994
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Dissecting Electronic Arts' Spore : An Analysis of the Illicit Transfer of Copyright Ownership of User-Generated Content in Computer Software
Connors, Andrew P. - 2014
This Note addresses the legality of a new kind of "shrink-wrap" End User License Agreement (EULA) contained within a computer software installation that purports to transfer copyright in works created with the software from the user of the software to the manufacturer of the software. This Note...
Persistent link: https://www.econbiz.de/10014181626
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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A DRM Solution for Online Content Using Blockchain - A Music Perspective
Gomaa, Ahmed - 2019
The amount of piracy in the streaming and static digital content in general and the music industry in specific is posing a challenge to digital content owners. The paper proposes a DRM system to monetize, track and control online content cross platforms. The system addresses the need to lowering...
Persistent link: https://www.econbiz.de/10014361934
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Kids content as IPTV operator's new differentiator : the Korean case
Jang, Chaeyun; Kim, Seongcheol - In: Telecommunications policy : the international journal … 48 (2024) 6, pp. 1-14
Persistent link: https://www.econbiz.de/10015069600
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Projektleitfaden Internet-Praxis : Internet, Intranet, Extranet und E-Commerce konzipieren und realisieren
Sträubig, Michael E. - 2000
Persistent link: https://www.econbiz.de/10001390117
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Can Content Survive Online?
Lichtman, Douglas - 2010
The music, publishing and motion picture industries are each today struggling to identify new business models that might replace existing mechanisms for funding professional content. In this podcast, we consider the legal and strategic roadblocks that might stand in the way. Guests include: Brad...
Persistent link: https://www.econbiz.de/10013142727