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Kultursponsoring – Stand der Forschung
Mesch, Florian; Rennhak, Carsten - Munich Business School - 2006
zahlenmäßig schwer zu erfassen: Der Arbeitskreis Kultursponsoring(AKS) im Bundesverband der Deutschen Industrie (BDI) beziffert … die jährlichen Investitionender Unternehmen in Kultursponsoring mit rund 350 Millionen Euro, was im Vergleich zu …
Persistent link: https://www.econbiz.de/10005869455
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Erfolgsfaktoren im fundraising von Nonprofit-Organisationen
Urselmann, Michael - 1998
Persistent link: https://www.econbiz.de/10000980514
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Fundraising : erfolgreiche Strategien führender Nonprofit-Organisationen
Urselmann, Michael - 1998
Persistent link: https://www.econbiz.de/10000666715
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CSR und Kultur : Corporate Cultural Responsibility als Erfolgsfaktor in Ihrem Unternehmen
Steinkellner, Vera (ed.) - 2015
Persistent link: https://www.econbiz.de/10011410937
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Eye Tracking in der Sportsponsoring-Forschung
Schröer, Carsten - In: Eye Tracking in der Sport- und Veranstaltungsbranche, (pp. 27-37). 2019
Persistent link: https://www.econbiz.de/10011997798
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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Engaging with sponsors new to projects : using visual metaphor, rich pictures and infographics to communicate, manage and entertain
Overton, Matthew - In: People and places in project management research, (pp. 49-59). 2017
Persistent link: https://www.econbiz.de/10011614134
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Effect of proactive personality in the relationship between organizational sponsorship and career success of managerial staff in large manufacturing firms in Kenya
Omondi, Anjeline Akinyi; K'Obonyo, Peter Owoko; Muindi, … - In: Journal of HRM - human resource management 22 (2019) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10012215081
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Music sponsorship at a turning point
Hund-Göschel, Angela - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003870917